In 1971 Nora C. Quebral defined DEVCOMM as the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of the human potential.
DEVELOPMENT COMMUNICATION - the art and science of human communication linked to a society's planned transformation from a state of poverty to one of dynamic socio-economic growth that makes for greater equity and the larger unfolding of individual potential. (Quebral,2001)
WE ARE COMMUNICATING FOR HUMAN DEVELOPMENT!
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