Monday, June 23, 2008

First Assignment in DEVC 70

DEFINITION OF DEVELOPMENT COMMUNICATION


In 1971 Nora C. Quebral defined DEVCOMM as the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of the human potential.
DEVELOPMENT COMMUNICATION - the art and science of human communication linked to a society's planned transformation from a state of poverty to one of dynamic socio-economic growth that makes for greater equity and the larger unfolding of individual potential. (Quebral,2001)
WE ARE COMMUNICATING FOR HUMAN DEVELOPMENT!

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